Collection: Critiques & Commentary
Genre: NONFICTION > Reference
Mass Moralizing: Marketing and Moral Storytelling
Phil Hopkins
Role: Author
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.
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