Never Stop is the wrenching memoir of Simba Sana, the cofounder and former leader of Karibu Books, a major indie-bookselling phenomenon and perhaps the most successful black-owned company in the history of the book industry. In this memoir, Sana reveals how his experience with Karibu jump started his lifelong journey to better understanding himself, human nature, faith, and American culture – which ultimately helped him develop the powerful personal philosophy that drives his life today.